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Director of Digital Marketing


Position Summary

Under the direction of the CEO, the role holder will be responsible for developing, managing and executing all marketing and communications activities at Qualicare. The Director of Digital Marketing will also be responsible for growth across all digital acquisition channels, strategy, execution, reporting and analysis. This is a brand leadership opportunity globally. This position is a full-time salaried position with vacation and a shared benefits plan. The candidate must be able to work onsite at the company home office in Toronto.

As Director of Digital Marketing , you will:

  • Act as analytics lead, sharing actionable insights from diverse sources
  • Drive strategies to increase traffic and improve lead conversion
  • Drive marketing optimization through regular A/B testing
  • Manage programs to optimize organic, SEM paid social campaigns
  • Identify target audiences and devise digital campaigns that engage, inform and motivate; in optimizing landing pages and user funnels
  • Manage the digital ad budget. Develop a digital dashboard to measure results and report on metrics of success
  • Keep a constant eye on the evolving landscape to assess best in class digital practices
  • Prepare marketing strategies alongside the executive team and staff
  • Manage the marketing team
  • Participate in the development of the business plan through research, analysis and supporting activities as directed. This includes identification of market opportunities/issues, business priorities and the presentation of options
  • Translate business goals into action plans and develops the appropriate contingency plans
  • Track measure and reporting on marketing campaign performance across all campaigns and assess against targets, ROI and KPIs
  • Ensure the company’s brand messaging is consistent across all channels and platforms
  • Run communication plans to keep franchisees abreast of developments through newsletter, spoken communication and liaising with regional Franchise Field Consultants (FFC)
  • Research the marketplace and create thoughtful, strategic campaigns as a result
  • Offer individual marketing advice to both franchisees and franchise development sales team members
  • Any other duties as assigned

Your experience will include:

  • A/B and multivariate testing
  • Demonstrated leadership, drive for results and superior execution
  • In-depth experience with Google Analytics
  • Proven ability to identify and develop innovative ideas, understand brand strategies and business solutions
  • Major technology devices/platforms, including but not limited to SEO, PPC, CMS and email marketing platforms (Wordpress, Hubspot, Constant Contact, LeadPages, etc.), Social Media (Facebook, LinkedIn), Blogging, Web design/Development interfaces

You will have solid knowledge of:

  • Tag Management Solutions
  • Digital channels -Inbound Marketing knowledge
  • Performance Marketing, conversion strategies, online client acquisition
  • Knowledge of and ability to gather, interpret and apply multiple consumer/industry insights and trends
  • Knowledge and awareness of the franchising industry would be considered an asset

Your Essential Skills are:

  • Superior interpersonal communication skills, including verbal, written and presentation
  • Problem solving mindset and creative thinker
  • Strong project management skills, as well as, managing conflicting priorities simultaneously
  • Ability to work under pressure
  • Strong analytical skills and data-driven thinking
  • Proven ability to apply web behavioral data to influence web design
  • High degree of intellectual curiosity and a passion to stay on top of the latest marketing trends & channels.
  • Demonstrated ability to build, grow, lead, and inspire a team


We would like to thank all applicants for their interest in this role; however only the selected candidates will be contacted.

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