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Digital Marketing Manager

Position Summary

Under the direction of the CEO, the Digital Marketing Manager will be responsible for developing, managing and executing all marketing and communications activities at Qualicare. The role will also be responsible for growth across all acquisition channels, strategy, execution, reporting and analysis.  This is a brand leadership opportunity globally. This position is a full-time salaried position with vacation and a shared benefits plan. The candidate must be able to work onsite at the company home office in Toronto.


  • Preparing marketing strategies alongside the executive team and staff
  • Managing the marketing  team
  • Acting as analytics lead, sharing actionable insights from diverse sources
  • Participating in the development of the business plan through research, analysis and supporting activities as directed. This includes identification of market opportunities/issues, business priorities and the presentation of options
  • Translating business goals into action plans and develops the appropriate contingency plans
  • Tracking measure and reporting on marketing campaign performance across all campaigns and assess against targets, ROI and KPIs
  • Evaluating the performance of executed strategic programs and advertising campaigns to ascertain their effectiveness in meeting brand objectives
  • Budgeting lead, ensuring efficient spend and providing ongoing tracking and management
  • Ensuring the company’s brand messaging is consistent across all channels and platforms
  • Running communication plans to keep franchisees abreast of developments through newsletter, spoken communication and liaising with regional Franchise Field Consultants (FFC)
  • Branding leadership in an International context
  • Monitoring and reporting on the effectiveness of marketing activities and campaigns
  • Researching the marketplace and creating thoughtful, strategic campaigns as a result
  • Offering up individual marketing advice to both franchisees and franchise development sales team members


Essential Skills and Qualifications:

  • Bachelor’s degree is required
  • Demonstrated leadership, drive for results and superior execution
  • Superior interpersonal communication skills, including verbal, written and presentation  
  • Strong project management skills, as well as, managing conflicting priorities simultaneously
  • Solid analytical, problem solving skills
  • Understanding of consumer behaviors and motivations
  • Proven ability to identify and develop innovative ideas, understand brand strategies and business solutions
  • Knowledge of and ability to gather, interpret and apply multiple consumer/industry insights and trends
  • Strong analytical skills and data-driven thinking
  • Demonstrated proficiency across all major technology devices/platforms, including but not limited to SEO, PPC, CMS and email marketing platforms (Wordpress, Hubspot, Constant Contact, LeadPages, etc.), Social Media (Facebook, LinkedIn), Blogging, Web design/Development interfaces
  • High degree of intellectual curiosity and a passion to stay on top of the latest marketing trends & channels.
  • Demonstrated ability to build, grow, lead, and inspire a team
  • Knowledge and awareness of the franchising industry would be considered an asset
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